Journey To Greatness
I launched this content series during my time at the WSL, following up-and-coming stars of the WSL and WSL2 as they rise through the game and establish themselves at the top level.
I was involved from concept to delivery, helping shape the format, research and shortlist players, pitch the series to clubs, direct shoots and oversee the edit through to final delivery.
The series has since continued annually, building on the original format developed in its first season.
Full episodes are published on the WSL YouTube channel, with vertical cutdowns distributed across WSL Instagram, generating over 200k views.